Charles Duhigg uncovers the neurological loop behind every habit—and how you can use it to transform your life.
The Habit Loop That Rules Your Life:
- 🧠 CUE – What triggers the behavior
- 🧠 ROUTINE – The behavior itself
- 🧠 REWARD – The benefit your brain craves
Understand this loop—change everything.
The Explosive Case Studies Inside:
- 🏃 Lisa lost 60 pounds and ran a marathon—starting with one habit
- 🏢 Alcoa became the safest company—and quintupled its stock
- ☕ Starbucks uses habit-training to turn teens into leaders
- 👶 Target predicts pregnancies before families do
- 🚌 How habits—not speeches—made the bus boycott succeed
What Readers Are Saying:
“Finally quit drinking after 10 years. The Golden Rule saved my life.” – Former alcoholic
“Used the Starbucks method with my team. Productivity up 40%.” – Operations Manager
“Built a billion-dollar company with this book. It’s our operating manual.” – Tech CEO
“Changed my daughter’s tantrums using the habit loop.” – Parent
Breakthrough Ideas That Stick:
Keystone Habits
- Exercise → Better eating → Better sleep → More energy
- Making your bed → Boosts self-discipline
The Golden Rule of Habit Change
- Same cue
- Same reward
- New routine
Organizational Habits
- Why hospitals fail to fix deadly errors
- How some companies innovate automatically
Societal Habits
- Movements spread through peer pressure and “weak ties”
Why Duhigg Is Different:
- 🔍 Explains the brain science behind behavior
- 💡 Uses real business & life examples to prove each point
- 🧠 Teaches how habits can be engineered—for good or evil
The Science That Changes Everything:
- 🔬 MIT scans show habits form real brain pathways
- 🧠 Basal ganglia stores habits—separate from memory
- 🧪 Corporations manipulate consumer habits daily
Who This Book Is For:
- ✅ Anyone stuck in bad patterns
- ✅ Leaders transforming culture
- ✅ Parents raising mindful kids
- ✅ Marketers understanding behavior
- ✅ Lifelong learners craving understanding
The Habit Change Formula:
- Identify the routine
- Experiment with rewards
- Find the cue
- Plan: “When [CUE], I will [NEW ROUTINE] to get [REWARD]”
Yes—it really is that simple.
The Hidden Danger:
The same science that helps you transform is also used to manipulate you.
- 🎰 Casinos engineer addiction
- 🍟 Fast food chains hijack hunger
- 📱 Apps steal your focus habitually
This book helps you recognize—and resist—habit hacking.
Time to Rewire Your Brain:
- 🔁 Stop using willpower. Start using science.
- 🔁 Stop feeling stuck. Start creating new patterns.
- 🔁 Reprogram 40% of your life—habit by habit.
[Get The Power of Habit Today – Master Your Automatic Brain]
Available Formats:
- 📕 Hardcover – Your habit manual
- 📘 Paperback – Portable transformation
- 📱 Kindle – Start tonight
- 🎧 Audiobook – Learn your loops while commuting
Shape
New York Times Bestseller | Financial Times Business Book of the Year | 3M+ Copies Sold
“Atomic Habits shows you how to build habits. The Power of Habit shows you WHY they work. You need both for full transformation.” – Behavioral Psychologist
REMEMBER: You already have hundreds of habits. The only question is—
are they serving you, or enslaving you?
